Past
Then: Simple Stack
Only 2 change types to manage
Infrastructure
Application Code
Why Facets
Modern Software DeliveryNeeds Orchestration, Not Just Tools
Terraform, Kubernetes, CI/CD, observability, and security are all necessary. The gap is the human work required to stitch them into one delivery system.
The Evolution
Software Delivery Has Evolved Beyond Deployment
Deployment used to mean moving infrastructure and application code. Modern delivery coordinates many change types across many teams.
Expansion
Transition
Delivery surface area widened
Release work moved from a small deployment path into a coordinated system of runtime, security, data, and governance changes.
Present
Now: Complex Change Management
30+ change types to orchestrate
+4 more
MicroservicesArchitecture
ML WorkflowsAI/ML
PoliciesGovernance
SchemasData
SecretsSecurity
ConfigurationsSettings
APIsIntegration
DashboardsMonitoring
Outcome
The Result?
Drift
Out-of-order changes create environment drift
Productivity
Engineers become human orchestrators
Maintainability
Each new tool adds another integration path
The Orchestration Gap
Delivery depends on toolchains that were never designed as one system
Without Orchestration
Git
Source Control
Jenkins
CI/CD
Terraform
IaC
Kubernetes
Container Orchestration
Datadog
Monitoring
Vault
Secrets
Helm
Package Manager
ArgoCD
GitOps
SonarQube
Code Quality
Manual integration scripts
Inconsistent practices across teams
No unified view or control
With Orchestration
Orchestrator
Orchestrates all tools
Git
Jenkins
Terraform
Kubernetes
Datadog
Vault
Helm
ArgoCD
SonarQube
Unified orchestration layer
Standardized workflows
Single control plane
The tools were never designed to work together
Why Facets
Contract-Driven Infrastructure Orchestration
Facets sits between development teams and the tool layer, turning reusable automation contracts into governed self-service.
Development Teams
PlatformFrontendOpsBackendDataML/AI
Facets Orchestration LayerInner-sourced Automations
Organizational Context
Contract Enforcement
Policy as Code
Tool Layer
GitTerraformK8sJenkinsAWS/Azure/GCPMonitoring
Immediate Outcomes
100%
Standardization
80%
Fewer Tickets
10x
Faster provisioning
Northstar: AI x Platform Engineering
AI Terraform Authoring
Generate infrastructure code from requirements
Intelligent Debugging
Predictive analytics and recommendations
FinOps AgentSoon
Autonomous cloud cost optimization
“We empowered teams with workflow ownership using Facets. Developer autonomy transformed our entire delivery process and everything clicked perfectly.”Read Case Study
Kaushal Bagtharia
AVP, DevOps · MPL
STRATEGIC DECISION
Build vs Buy: The Orchestration Platform Choice
The strategic choice every engineering organization faces when delivery orchestration becomes a platform requirement
Build In-House
Facets Platform
Time to Value
12-18 months of platform buildout before broad adoption
1-2 months to start standardizing delivery workflows
Extensibility
Built around initial use cases and harder to extend
Extensible: 30+ tools ready out of the box, extend with Terraform
Maintenance & Support
Requires ongoing specialist hiring and platform maintenance
Access to product specialists and a partner ecosystem
Stability at Scale
Custom orchestration needs to prove itself at scale
Battle-tested across enterprise delivery environments
Product Roadmap
Roadmap follows internal ticket pressure
Product improvements ship continuously
Ready to Orchestrate Your Software Delivery?
Join 50+ enterprises that have transformed their SDLC with Facets orchestration